Czech brewery probably thought they were doing something good with a new product they launched with the hashtag #beerforwomen.
But, uh, no. Women (and men) were quick to point out that women don’t need a special beer, and to imply they do is more than a little sexist.
People wasted NO time in aggressively jumping on the offensive against the established brewery.
This sort of thing happened all the time thirty or forty years ago, but today, we’re past this type oftreatment.
Or, we at least THOUGHT we were.
No doubt this brewery is finding themselves in headlines for all the wrong reasons today.
Still, some think there’s nothing wrong with marketing to women. Beer’s marketed to men all the time, right?
Eh, maybe. That’s this Twitter user’s claim, but I’m not so sure I buy that argument. I’m not sure anyone else does either, given the lack of responses.
Wait…what?
I haven’t found anything that supports this claim, but the company’s website is painfully vague on what’s actually inthe bottle, so we can’t rule it out.
But the only thing worse than the controversy they’re in would be if they actually marketed a non-beer as beer.
People were quick to crack jokes about what beers were “for women,” as though they’re just learning they can only drink certain brands.
Of course, it’s for you. All beer is for everyone. Well, at least everyone that’s old enough to enjoy it.
source http://allofbeer.com/2017/07/30/this-company-introduced-beer-for-women-and-people-are-just-not-having-it/
No comments:
Post a Comment